Japan Sets February Record for Inbound Tourists With Nearly 3.5 Million Visitors

TOKYO, March 18 (Reuters) – Visitors ⁠to ⁠Japan in February ⁠rose 6.4% from a year earlier ​to set a new record for the month, ‌government data showed ‌on Wednesday, despite a drop-off in ⁠Chinese ⁠tourists amid ongoing diplomatic tensions between the two ​countries.

Inbound visitors totalled 3.46 million last month, the Japan National Tourism Organization (JNTO) said, while arrivals ​from China fell 45% to 396,400.

JNTO said ⁠the numbers ⁠were partly helped ⁠by ​the Lunar New Year holiday falling in February this ​year rather ⁠than in late January last year.

At the Kawazu Sakura Festival in eastern Japan, known for its early-blooming cherry blossoms that ⁠begin flowering in early February, the decline in ⁠Chinese tourists was notable, said Hoshi Mori, the director of the town’s tourism association.

Still, the festival drew about 630,000 visitors, its highest attendance since 2022, thanks to an increase in domestic tourists and those from Taiwan, Mori said.

South Korea ⁠remained the top source of visitors in February, rising 28% to 1.08 million. Arrivals from Taiwan in February rose ​37% to 693,600.

(Reporting by Hina Suzuki, ​Editing by Chang-Ran Kim)

Copyright 2026 Thomson Reuters.

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